BCom Marketing Management

Marketing influences your choice of hair salon, washing powder or car, and even the television programmes you watch. Even your Curriculum Vitae is part of a marketing programme to sell yourself to an employer, but marketing management means more than just selling. Marketing is the link between the producer of a product and the customers for those products. Should you pursue a career in marketing, you open the door to a varied range of opportunities. Marketing includes a number of activities - research, strategic planning, product development and management, pricing, distribution, consumer behaviour and advertising and promotions - each of which can be applied globally.