BCom Marketing Management

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Price: 9117 EUR 9117 EUR
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More details about the program

Description

Marketing influences your choice of hair salon, washing powder or car, and even the television programmes you watch. Even your Curriculum Vitae is part of a marketing programme to sell yourself to an employer, but marketing management means more than just selling. Marketing is the link between the producer of a product and the customers for those products. Should you pursue a career in marketing, you open the door to a varied range of opportunities. Marketing includes a number of activities - research, strategic planning, product development and management, pricing, distribution, consumer behaviour and advertising and promotions - each of which can be applied globally.

Specific details

Category of Education Business and Economic

University

University of Otago

Location

New Zealand
Dunedin , Dunedin

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