Bachelors in Marketing

Essentially, marketing is the process of communicating the value of a product or service to potential customers, in order to sell that product or service. It involves anticipating, managing and satisfying demand for products and services, and promoting an organization s ability to do so to their target market. With a bachelor's degree in marketing, graduates can become marketing managers, market research analysts, or sales managers. These positions all offer strong earning potential, as well as the opportunity to use one's creativity and business skills on a daily basis.