Price:
7490 EUR
Contact
University of Alberta
Description
Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty. The Marketing program at the Alberta School of Business is built on the strength of our faculty s world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you ll participate in managerial cases, group projects, and market simulations. You ll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.
Specific details
Category of Education
Business and Economic
University
University of AlbertaLocation
Canada
Edmonton, Alberta
Edmonton, Alberta
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