Price:
4566 EUR
Contact
Western Sydney University Parramatta
Description
Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations. This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute.
Specific details
Category of Education
Business and Economic
University
Western Sydney University ParramattaLocation
Australia
Parramatta, New South Wales
Parramatta, New South Wales
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