Bachelor of Business Marketing

This professionally accredited course gives you a specialised set of marketing skills along with a foundation in business. This degree seeks to equip undergraduates with the skills and knowledge required for a career as a marketing manager or related marketing positions. It is designed to provide competencies and skills that are internationally transferable. In your first year, you'll be introduced to a range of business disciplines such as accounting, economics and finance. You'll also complete the first subject of your major in marketing, learning how marketing is defined, planned and delivered. Your eight-subject marketing major gives you the knowledge you need to create and communicate effective marketing strategies. You'll study consumer behaviour, advertising, marketing research and strategic marketing.