International Business and Marketing BSc

Accredited by the Institute of Export and approved by the Chartered Institute of Marketing, this course gives you in-depth understanding of the core concepts, practices and techniques of conducting business across national borders with a focus on marketing-related activities. You ll explore entrepreneurship, organisational behaviour and the challenges of managing across cultures. You ll also learn about the principles of marketing and marketing strategy, as well as consumer behaviour and the marketing research which provides these insights.