BS Marketing

Part science, part art, marketing focuses on assessing how a product or service can best meet the needs of a targeted audience. The discipline begins with research to identify the needs of the marketplace, which affects product development, distribution channels and pricing structures. Marketing continues with communication as a means of educating buyers about product features and benefits. The last phase in the marketing process is evaluation, the results of which are the basis for launching the process again. Marketing is an essential discipline in every business and organization.In marketing, you will gain a competitive edge by combining classroom learning with real-world applications. You will gain a thorough exposure to marketing theory and then put those theories and practices to the test through research projects.