BA Hons Business And Marketing

This is the perfect programme if your ambition is to be a business decision-maker or work in a marketing or advertising career. For students interested in business enterprise, there are also opportunities to create your own business. The global economy is rapidly evolving and marketing is at the heart of every business. Get under the skin of business with a broad base in analysis, planning, economics and management whilst also learning specialist marketing skills such as creative problem-solving, digital, understanding customers and how to differentiate a business from its competitors.