Bachelor of Business Administration in Marketing

Marketing is an essential function of every successful business. The key to marketing is to understand customers' value expectations and develop a marketing plan that will meet and exceed those expectations, at the right time, at the right place and at the right price. in today s enormously competitive global business environment, the strategic positioning of products/services and brands is a critical factor in the success of virtually all organizations. Proactive organizations require marketing strategies that meet consumer demands, achieve sustainable competitive advantage, and ultimately enhance financial performance.