BSc in Business Administration and Service Management

The service sector is the largest sector in most developed countries. In Denmark, it contributes around 70 % of the national GDP. A service is an intangible offering no physical product is exchanged between buyer and seller before purchase. Traditional examples could be services provided in shops, restaurants, hotels, tourism agencies, travelling, amusement parks or even in public institutions such as museums. Modern examples of services include subscriptions to streaming services, social media, mobile and communication services as well as business services.