MBA Sustainable Business and Innovation

In business, sustainability refers to doing business without negatively impacting the environment, community, or society as a whole. The goal of a sustainable business strategy is to make a positive impact on at least one of those areas. When companies fail to assume responsibility, the opposite can happen, leading to issues like environmental degradation, inequality, and social injustice. Business innovation is an organization's process for introducing new ideas, workflows, methodologies, services or products. Business innovation should improve on existing products, services or processes; or it should solve a problem; or it should reach new customers.