Price:
7235 EUR
Contact
University of Groningen
Description
During the first year in Groningen, students will be educated and trained more thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.
Specific details
Category of Education
Business and Economic
University
University of GroningenLocation
Netherlands
Groningen, Groningen
Groningen, Groningen
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