MSc or DDM Marketing and Finance

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Price: 1082 EUR 1082 EUR
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More details about the program


During the first year in Groningen, students will be educated and trained more thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.

Specific details

Category of Education Business and Economic


Groningen, Groningen

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