MSc Brand Management and Marketing Communication

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Price: 2715 EUR 2715 EUR
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More details about the program

Description

This Master profile focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer markets. Students will acquire the competence to analyse the fundamental social and cultural principles and logics that underlie contemporary branding and communication challenges, using state-of-the-art marketing thought and advanced ethnographic methods.

Specific details

Category of Education Business and Economic

Location

Denmark
Odense, Odense

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