Master of Design in Design Strategies

This specialism seeks to locate design strategically in the context of business and technology by exploring best practices as shown in case studies, human-centred explorations to identify previously unrecognised user needs and desires, comparative analyses of business opportunities, successes and failures, and analyses of branding strategies, with particular attention paid to the local context of transforming original equipment manufacture (OEM) into original design manufacture (ODM) and finally to own brand management (OBM). The specialism is applicable to both business and non-profit organisations, and extends across local and global issues.