BBA Marketing 41 Graduate Degree

Given that the ultimate goal of any business is to provide products of services consumers are willing to purchase, marketing plays a critical role in helping to ensure the success of a business. By identifying customers' needs, making consumers aware of a company's offerings, making those offerings available where and when consumers want them, and pricing those offerings at levels consumers are willing to pay, marketing not only focuses on satisfying customers, but also serves to provide direction for the production, accounting, and financial activities of a company.