AAS in Fashion Marketing and Communication

The AAS Fashion Marketing and Communication program at Parsons is an intensive, flexible degree centering on the fundamentals of communication strategy. You explore the relationship between brand, product, and audience and the role of marketing and communication practices within fashion systems. You identify and distill social, cultural, and economic trends and influence discourse on topics such as gender, race, consumption, and well-being. Taught by working professionals, the curriculum reflects the evolving fashion industry and the forces that shape it.