BS in Apparel Merchandising

Emerging global issues, rapidly advancing technologies, and consumer behaviors impact success in the fast-paced and dynamic fashion industry. The Apparel Merchandising Option provides students with a unique perspective on this competitive, consumer-driven marketplace. A foundation in textile and apparel product knowledge and business fundamentals is combined with a focus on forecasting and interpreting consumer demand. The internationalization of producing and marketing fashion-oriented products is emphasized. A strong business orientation is featured. Professional electives provide opportunities to individualize the student s program to meet career goals.