Fashion Marketing BA

This unique degree gives you an insight into the dynamic life of the fashion industry, alongside the expertise in marketing to spot and promote the next big trend.You ll gain an understanding of the aesthetics of design and style in fashion products, as well as consumer behaviour and the role of consumerism in the fashion life cycle. But you ll also put this into context by studying style, design and taste from an historical and technological perspective, so you can work confidently with trend information to develop and promote new colour and style trends and concepts.A combination of core and optional modules will give you a good grounding in both the fashion industry and marketing. You could work on devising a new brand strategy for a fashion label, trend forecasting or developing ideas for innovative fashion products or an exciting PR campaign. It s a great way to gain the skills to succeed in a competitive and fast-changing industry.