BA Hons Fashion Marketing and Branding

This course focuses on marketing and brand strategy in the fashion and lifestyle industry. Explore how brands become distinctive and desirable, discovering how they identify their unique selling points to position themselves in the market. You ll then look at how brands communicate with consumers through innovative ideas, strategic delivery and visual communication. You ll gain a solid grounding in marketing and branding theory, and you ll have the opportunity to put this into practice. Learn to use software such as Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with and influence consumers.