Principles of Service Management

Add to Favourites
1 1 1 1 1
Price: 8734 EUR 8734 EUR
Contact Hanken School of Economics

More details about the program

Description

Find out what the discipline of service management can do for your business Today an increasing number of companies compete on service, not product. As a result, understanding a service-based approach to business is essential - even for product-based businesses. On this course you’ll learn the latest thinking in service management, exploring a service-centric perspective to marketing and management. You’ll examine service as a business model, the value creation process, customer perceived quality and promise management. Ultimately, you’ll discover how service-based thinking can help you better serve your customer, and overcome a range of business challenges. This course would be particularly relevant to business professionals and managers interested in the potential of adopting a service-based strategy, whether their firms are currently operating in an industrial or consumer context, or a manufactured goods or services context. It is also relevant for business students wishing to specialise in service management and marketing.

Specific details

Category of Education Business and Economics

Comments (0)

There are no comments posted here yet

Leave your comments

Search

Related Programs

Money rules the world, and after completing this s ...
Knowledge and comprehension at a level which: hold ...
The Department of Transportation and Communication ...
Energy markets are governed by the laws of economi ...

 

©2021 EDUCOM NET. All Rights Reserved.

If you find an inaccuracy or you have comments on the description of the university or program - please let us know info@educom.net