Meaningful Marketing Insights

Add to Favourites
1 1 1 1 1
Price: 6540 EUR 6540 EUR
Contact Emory University

More details about the program

Description

With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices). To successfully complete the assignments in this course, you will require Microsoft Excel. If you do not have Excel, you can download a free 30-day trial here: https://products.office.com/en-us/try

Specific details

Category of Education Business and Economics

University

Emory University

Comments (0)

There are no comments posted here yet

Leave your comments

Search

Related Programs

The bachelor s program in Business Informatics tea ...
In this course, you will further examine how busin ...
In this course you will develop broad commercial k ...
The goal of this MOOC is to show that econometric ...

 

©2023 EDUCOM NET. All Rights Reserved.

If you find an inaccuracy or you have comments on the description of the university or program - please let us know info@educom.net