Master of Communication ManagementAdd to Favourites
The Master of Communication Management online program serves new and experienced professionals from a wide array of industries who want to become leaders, drive innovation, and positively transform today’s complex, global business communication ecosystem. Students can earn their MCM in as few as 16 months.
Core classes in communication theory and applied research set the foundation for coursework in strategic corporate communication, integrated and global marketing, change management and other applied domains. Communication management students learn how to relate and adapt strategy to real-world business situations in collaboration with top-tier faculty and a global cohort of working professionals.
Students explore psychological and societal impacts of marketing messages, evaluate theory and research based on value and attitude formation, and interpret data to measure the success of campaigns or initiatives. Students are encouraged to apply their knowledge to a capstone practicum project that relates to their field of interest, providing firsthand experience on what happens when theory is applied to practice.
UniversityUniversity of Southern California
University of Southern Califor, Los Angeles, California, 90089, United States