Digital Media and Marketing Strategies

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Price: 7011 EUR 7011 EUR
Contact University of Illinois at Urbana-Champaign

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The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.

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Category of Education Business and Economics

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