Macro Environmental Analysis and Business Strategy: An Introduction

Understand how macro environmental factors influence business strategy What is strategy, and how does the macro environment influence a firm’s strategy formation? Through this course you will look at the definition of strategy, and explore the effects that macro environmental factors have on it. You will have the opportunity to discuss the concept of strategy and globalisation and examine the macro environment in detail, using a series of in-depth case studies to help determine where a firm should position itself in a globalised environment. This course is for anyone looking to learn about business strategy and globalisation. It will be useful for business managers and students of management looking to understand the concepts, framework and techniques needed for environmental scanning. Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.