How to Create Great Online Content

Master the art of creating successful online content for your business What makes truly effective online content? On this course, you’ll find out how to create engaging content that meets your goals. You’ll learn the value of delivering the right message to the right audience at the right time, and consider the importance of tone, style and format. You’ll also hear from industry professionals on how to structure content plans and how to approach content creation for different platforms. Finally, you’ll learn how to structure a content plan to respond to a specific brief. Featured in the UK government’s The Skills Toolkit collection. This course is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace. This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects. The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved. You might also be interested in the other courses in the Digital Skills for the Workplace collection from the University of Leeds and the Institute of Coding.