Managing the Value of Customer Relationships

Add to Favourites
1 1 1 1 1
Price: 9366 EUR 9366 EUR
Contact University of Pennsylvania

More details about the program

Description

Did you know your best opportunities for growth may not lie solely in developing new “blockbuster” products or services? They may instead be found by focusing on your existing best customers — and finding new customers with similar behavioral tendencies. Created by Professor Peter Fader, a world-renowned thought leader on marketing analytics and co-founder of Zodiac, a predictive analytics solution built on the breakthrough consumer behavior models developed by Professor Fader, this marketing course is designed to help you identify your most valuable customers and maximize their strategic value. You might have the data and the technology to track your best customers, but how can you meaningfully differentiate them from the rest? How do you align your operations around them? And how do you create and sustain competitive advantages from such practices? In this course, you’ll radically rethink how you develop and implement customer-centric strategies that you can apply to your existing customers today. You’ll also gain valuable insights into how to apply performance metrics and rethink product development processes in order to meet the needs of your most valuable customers. This course is part of Wharton's Digital Marketing Professional Certificate. For more information, see here.

Specific details

Category of Education Business and Economics

Comments (0)

There are no comments posted here yet

Leave your comments

Search

Related Programs

Learn how to tackle sustainability challenges thro ...
Develop students analytical abilities, problem-sol ...
The Graduate Research Centre of the Kemmy Business ...
## The management of finances is crucial to a suc ...

 

©2023 EDUCOM NET. All Rights Reserved.

If you find an inaccuracy or you have comments on the description of the university or program - please let us know info@educom.net