DIGITAL HEALTH INNOVATION – A MASTERCLASS FOR INDUSTRY

The course content focus on five broad topics:

• New technologies and business strategies are opening new arenas for digital health. One example are the patient support platforms introduced by pharmaceutical firms. We identify their challenges of securing patient involvement and retention and examine platform design solutions that have been successful. Another example is artificial intelligence (AI). Innovating companies often meet challenges in implementation, in finding user acceptance and in designing appropriate business models for AI solutions. We examine a case by bringing to the classroom both the innovating AIcompany and the user organisation.
• How do platforms shape competition in digital health? We take a closer look at the cloudbased HealthSuite Digital Platform introduced by Phillips. We also study platforms designed for hospital management in developing economies, as examples of the way Danish companies can innovate their way into emerging markets.
• Public policy, procurement and regulation shape important parts of the innovation landscape in digital health. We examine the implications of these policies on digital health innovation in the Danish case, including firms directly involved in innovations responding to the strategy. We zoom in on the factors affecting success or failure in digital health innovation.
• Large pharma and medtech companies play a critical role in moving digital solutions forward. Combining internal capabilities with external sourcing and partnerships allow them to overcome the many complexities of digital health care innovation. With experts from Novo Nordisk we examine the 2019 introduction of the connected NovoPen® 6, and the alliance with multiple partners underpinning its connectivity.
• To stay at the frontier of digital innovation, large pharma and medtech companies invest in global scouting and monitoring of emerging technologies and solutions, with a focus not least on Silicon Valley and China. We examine their efforts and prioritisation in their global technology scouting.