Global Marketing: A Definition

Understand the benefits of global marketing to businesses Rapid globalisation and the advance of technology has created ‘born global’ organisations. From the moment businesses are established, they realise the importance of adopting a global focus and dedicate time and resources to expanding internationally. On this course, you will gain a clearer understanding of global marketing as well as the challenges and benefits for firms entering new markets. You will examine the need for organisations to go global and how digital marketing technologies have accelerated this process. You will also reflect on your own experiences of global marketing. This course is for anyone looking to enhance the efficiency and effectiveness of their global marketing. You might be looking for an introduction to global marketing, or an established global marketer looking to refresh your knowledge. Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.