Marketing in a Digital World

Over the next decade, marketing jobs are projected to grow faster than the average for all occupations. In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for a specialised skill set. The Marketing in a Digital World MicroMasters program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in: Creating and sustaining a brand; Marketing through digital channels, such as social media; Consumption behaviour across buying contexts; Marketing metrics; Digital brand engagement; Digital brand reputation management.